How we operate

We help fitness brands—gyms, supplement companies, fitness apps, apparel, and more—grow faster through expertise, funding, marketing, and partnership.

Our guiding principle

One thing we noticed after several years in the IT industry and dabbing our feet in the fitness and wellness industry is that the most successful businesses and professionals are those seeking partnerships. We truly believe, deep down in our hearts, that collaboration is the key to making your dreams come to fruition.

We know that not everyone needs to cooperate with all their peers. Competition is normal and can be a very sane way to develop and industry. But unfortunately we have seen time and time again great ideas wither away because of a lack of collaboration. Sometimes the best professionals need help. It is a normal step of the process to set up a business! Getting a startup up and running is hard enough as it is and losing clientele because of a direct opposition of businesses does not make things any easier.

When we talk about collaboration we tend to think naturally of professionals in the same area of expertise, such as two fitness coaches collaborating together. As an example, one could be an expert in mobility, another in strength training, so together they can give complementary services to the same clientele they share. Now here is my question for you: can an IT professional collaborate with a fitness or wellness coach? Would you consider them to be peers? Most people and even IT professional themselves would see this as a typical transactional business with one company delivering a digital service to another.

But what if we could focus solely on your business and put our efforts together to craft a strong branding? Does that sound interesting to you? If so, we might be a good fit to work together!

Our process

In order to build a true collaboration, we can share insights acquired over several years of collaboration with wellness and fitness professionals. We would not necessary follow a work pattern in particular, but rather adapt to your needs.

The important thing is to establish a constant feedback loop and get as much insight into your business as possible. This way we could decide together to follow a waterfall workflow, a sprint based decision making, or any other workflow model that suits your needs.

Our expertise

As primarily IT experts, we will think of a solution tailored to you. We can build transaction websites, as well as both Android and iOS applications.

If we see that expertise in another type of digital product is needed, such as a watch application, we can hire experts and contractors from a multitude of contacts that we have.

How does Artificial intelligence fit in all of this?

We will leverage the technology for you! We embrace the changes brought forward by AI, as long as we all master all its output in order to deliver a digital product easy to maintain. Read all about our stance on AI in the Insights section of our website.